How is influencer price calculated?

Influencer pricing is estimated based on engagement rate, follower count, platform specifics, and content type. Higher engagement rates typically command higher fees.

CPE stands for Cost Per Engagement. It is calculated by dividing the total cost of the post by the number of interactions (likes, comments, shares).

What is a Nano Influencer?

A Nano Influencer typically has between 1,000 and 10,000 followers. They often have very high engagement rates and niche audiences.

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Influencer Pricing
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Estimate fair collaboration rates based on real-time engagement metrics.
Our algorithm considers platform, content type, and audience value.

01. Platform Details

Platform

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Content Type

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02. Audience & Engagement

Total Followers

Avg. Likes (per post)

*Average of last 10-12 posts

Avg. Comments (per post)

*Estimates are based on public engagement data. Actual rates vary by niche.

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VALUATION REPORT

MICRO

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Engagement

CPE

CPM

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Methodology

Engagement Rate (ER)

Calculated as average likes plus comments divided by total followers. This metric represents the core affinity of the audience.

Value Score

A proprietary composite score that weighs follower count against engagement quality to determine a base valuation.

Platform Adjustments

We apply market-standard multipliers based on content format. Video content (Reels, TikToks) typically commands a premium over static posts.

Influencer Tiers

Categorized by follower count: Nano (1k-10k), Micro (10k-100k), Macro (100k-500k), and Mega (500k+).

Influencer Pricing Calculator