Kinder

The Objective

• Market Penetration: Rapidly scaling Kinder's brand authority in the Brazilian market by leveraging high-resonance local voices.
• Bottom-Funnel Action: Moving beyond views to drive brand recall and purchase consideration through authentic product storytelling.

The Strwbery Strategy

• Geo-Specific Creator Selection: Handpicked a specialized cohort of 14 Brazilian influencers focused on the family, parenting, and entertainment niches.
• Format Focus (Reels): Prioritized high-retention Instagram Reels to trigger algorithmic discovery, ensuring the campaign scaled organically across the region.

The Results: By The Numbers

Top-Funnel (Awareness & Reach)

• Total Video Views: 1,21,20,000 (12.1M+)
• Total Impressions: 1,46,65,200
• Unique Reach: 9,817,200

Mid-Funnel (Engagement)

• Total Engagement: 1,12,746
• Total Likes: 105,457
• Total Shares: 3,187
• Total Comments: 4,102

The Takeaway

The Kinder Brazil campaign demonstrates the power of combining Mega-Reach with Hyper-Local Strategy. By aligning Kinder’s global identity with authentic Brazilian storytelling, we proved that 14 "right" creators are more powerful than 100 "random" ones—achieving a "Unique Reach" of over 9.8 million people.

The high view-to-creator ratio and a significant number of Shares (3,187) act as a digital endorsement, signifying genuine consumer interest rather than just forced reach. This strategy successfully moved the needle from simple awareness to community-driven advocacy; this campaign didn't just reach the market—it penetrated it.

Executed and scaled by Strwbery, this campaign highlights how precision-led influencer marketing drives measurable impact.