Vanish

The Objective

• Market Penetration: To reinforce Vanish’s dominance in the household care segment by driving massive brand visibility and educating consumers on product efficacy across targeted demographics.
• Bottom-Funnel Action: To transition audiences from awareness to intent by showcasing compelling, visual proof of the product in action, ultimately driving lower-funnel purchase decisions.

The Strwbery Strategy

• Geo-Specific Creator Selection: We deployed a highly optimized, 11-creator tiered roster (4 Mega, 2 Macro, 4 Mid, and 1 Micro). The Mega and Macro creators drove explosive top-funnel reach, while the Mid and Micro creators ensured high-trust, localized engagement within specific target communities.
• Format Focus (Reels): We heavily indexed on short-form video (Reels) to capture attention quickly. By focusing on highly visual, satisfying "before-and-after" stain removal demonstrations, we maximized algorithmic distribution and kept viewer retention exceptionally high.

The Results: By The Numbers

Top-Funnel (Awareness & Reach)

• Total Video Views: 2,37,59,000
• Total Impressions: 2,73,20,000
• Unique Reach: 1,90,00,000

Mid-Funnel (Engagement)

• Total Engagement: 2,38,874
• Total Likes: 2,32,985
• Total Shares: 4,975
• Total Comments: 914

The Takeaway

By combining a meticulously tiered creator mix with the highly engaging, visual format of Reels, Strwbery effectively transformed routine product demonstrations into highly engaging, high-reach content. Generating nearly 2.4 crore views and highly efficient engagement metrics, the campaign proved that authentic, visually satisfying creator content is the ultimate driver for both massive scale and localized consumer trust.