Trendyol Influencer Marketing Case Study

Campaign Highlights

• 5.0M Impressions
• 3.0M Reach
• 50K Engagements
• 1.14% Engagement Rate
• 49K Likes

The Objective

The Instagram Reels campaign had a clear, cross-border objective focused on the Qatari market for Trendyol:

• Market Penetration: Break into the GCC market and establish strong brand awareness among users in Qatar.
• Bottom-Funnel Action: Drive direct app usage and purchases from high-intent Qatari buyers using creator-specific promo codes.

The Strwbery Strategy

As a leading influencer marketing agency, running a campaign for an international decacorn in a premium market like Qatar required hyper-local targeting and cultural alignment:

• Geo-Specific Creator Selection: We meticulously handpicked 30 creators with a strong and highly localized audience in Qatar and the GCC region.
• Format Focus: Exclusively used Instagram Reels to leverage autoplay algorithms and maximize organic reach.
• Frictionless Conversions: Integrated Trendyol naturally into content like fashion hauls and lifestyle routines, supported by strategic promo code placement.

The Results: By The Numbers

Top-Funnel (Awareness & Reach)

• Total Impressions: ~5,000,000+
• Unique Reach: ~3,000,000+
• Total Video Views: 4,361,200

Mid-Funnel (Engagement)

• Total Engagements: 49,658
• Likes: 48,569 | Comments: 800 | Shares: 289
• Engagement Rate: 1.14% (Highly authentic for branded short-form content)

The Takeaway

This campaign highlights Strwbery's capability to execute cross-border, large-scale influencer marketing campaigns. By coordinating 30 creators and penetrating the premium Qatari market with over 4.3 million views, we demonstrated our ability to drive both international brand positioning and high-value direct sales for global e-commerce brands like Trendyol.